Uniswap House
One global brand, four locally rooted experiences.
Consistency through local interpretation.
Each Uniswap House was designed as a site-specific identity, informed by the cultural context of its city. A bespoke typographic system was created for each space, using local references to shape the environment while preserving the character and authenticity of the original architecture. This typographic palette extended across wall graphics and physical touchpoints, including merch giveaways ranging from stickers and pins to curated bottles of artisanal liquor, chocolate, and coffee.
Mexico City
Placeholder. Two or three lines on how the CDMX house read: the hand-lettered wall, the mercado palette, the mezcal and the woven label.
Buenos Aires
Placeholder. Two or three lines on the Buenos Aires house: the projected crest, the panelled rooms, the yerba mate and the club-crest pins.
São Paulo
Placeholder. Two or three lines on the São Paulo house: the graffiti lockup, the tiled courtyard, the hung totes and the printed banners.
Bogotá
Placeholder. Two or three lines on the Bogotá house: the cut-paper flowers, the daylit atrium, the coffee-sack totes and the patched denim.
A four-city experiential system delivered across distinct venues while remaining part of one regional programme.
