Launches and campaigns
Build an idea that can keep moving.
A launch needs more than a collection of assets. It needs an idea strong enough to connect everything around it and flexible enough to keep working after the first moment has passed.
We create campaign platforms and the visual worlds around them. Creative direction, art direction, photography, film, motion and content are developed as parts of the same system, giving every expression of the campaign a recognisable point of view.
The result is a launch that arrives with impact and gives teams somewhere to go next.
Capabilities
- Go-to-market
- Campaign platform
- Art direction
- Photography, film
- Motion and social
- Asset production
Our approach
We begin with the idea. What is being introduced, why anyone should care, and what the campaign can say that belongs specifically to this brand. That becomes the platform everything else can build from.
Then we develop the world around it. We direct the visual language across photography, film, motion, typography and content, carrying the same idea from the hero expression through to the smaller moments around it.
And we design beyond launch day. Templates, formats, crops and content principles give teams a way to keep producing without losing what made the campaign recognisable in the first place.
Related work
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FAQs
We art direct, and we bring in the photographers, directors and producers a project needs. The direction stays with us throughout rather than being handed to a production company along with the brief.
Yes. A campaign should be recognisably you rather than a departure from you, so existing guidelines are a starting point rather than an obstacle. Where they get in the way of the idea we will say so and show you what we mean.
That is part of the work rather than a follow-up to it. We hand over the platform, the templates and the rules for the formats that come next, so the campaign carries on without us in the room.
No. We make the work and build it for the formats you are buying, and we are happy to work alongside whoever is planning and placing it.