Experiences and environments
Bring the brand into the room.
Brands behave differently in physical space. They are experienced at scale, in motion and alongside the architecture, people and culture already around them.
We create identities and visual systems for events, environments and installations. Spatial graphics, wayfinding, merchandise and physical touchpoints are designed as part of the same story, giving the brand a presence that feels made for the place rather than applied to it.
Where projects move across cities or cultures, we build enough consistency to keep the brand recognisable and enough flexibility to let each place feel like itself.
Capabilities
- Event identity
- Spatial graphics
- Installations
- Merchandise
- Activation toolkits
- On-site direction
Our approach
We start with the place and the people in it. How the audience moves through the space, what they see first, what needs to work from a distance and what should only reveal itself up close all shape the system.
Then we design with the physical environment in mind. We consider scale, materials, architecture, production, and fabrication alongside the graphic language so the work is designed for the conditions in which it will actually live.
For multi-location projects, we build a common framework that can respond to local context rather than simply repeating the same expression everywhere. When the project requires it, we stay involved through production and installation to ensure the final experience carries the idea all the way through.
Related work
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FAQs
We design, specify and art direct on site, and we work with local fabricators and production partners to make and install it. Being there when it goes up is part of how we work rather than an extra.
Yes, and that is usually where a system earns its keep. The point is a framework that lets each city be recognisably itself while still belonging to the same programme, rather than one layout translated four times.
We work in English, Spanish and Italian. For this kind of work that matters more than it sounds: an event identity that was written in one language and translated at the end reads as translated to everyone in the room.
Yes. Merchandise is often the part of an event that leaves with people and lasts longest, so it is worth designing rather than ordering, and we treat it as part of the identity rather than a souvenir.