SOHStudio
LinkedIn Talent Connect
LinkedIn

LinkedIn Talent Connect

Better together, made visible.

The visual identity and experiential design for Talent Connect, LinkedIn's largest annual global conference. Inspired by overlapping Venn diagrams, the identity visualised how distinct roles and disciplines come together around common goals. Pairings across functions emphasised the value created in the overlap, where collaboration, shared insight and mutual responsibility drive stronger outcomes. The system carried from street banners and a lanyard badge through to the halls themselves.

Services Overview
Visual identityExperiential designEnvironmental graphicsEvent collateral

The value is in the overlap.

Outcome

A conference identity that holds its idea at every scale it was built at, from a pin on a lanyard to a building-length hoarding.

Client
LinkedIn
Year
2019
SOH role
ACD, Design
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