Train Your Way

Coaching where the data guides and people lead

Train Your Way AI began with a question around access to strength coaching.

Founder Larri Riliskis brought a background in strongman training and an interest in longevity. The product was designed for people who wanted structured strength training but didn't always have access to a trainer, a consistent schedule, or the same gym.

AI could help fill that gap, but the brand needed to make it clear that technology supported human expertise rather than replacing it.

A coach beside you.

The idea was to create a relationship between three parts of the experience.

The athlete. The coach. The intelligence connecting them.

The T, Y and W were brought together into a crown, turning the name into a single symbol of progression, strength and mastery.

The crown gave Train Your Way something recognisable enough to work as an app icon while carrying enough attitude to belong naturally within strength culture.

From an app icon to a fitness identity.

The mark became the foundation of a broader system.

Typography, photography, and a predominantly dark visual language connected the product to training culture while keeping data, coaching, and interface information clear.

The identity was tested across the app, website, apparel, wearables, and out-of-home communication so that the experience could move between digital coaching and the physical world around training without changing character.

Giving the product one identity wherever training happens.

The result was a system that could extend beyond the application itself.

Train Your Way could appear on a phone, watch, shirt, website, or billboard and still feel like the same coaching product.

Rather than positioning AI as the hero, the identity kept the focus on the person training and presented technology as what helped them find their way forward.